The Malaysia International Halal Exhibition was recently held. As a representative enterprise in China’s convenience food export sector, Qinhuangdao Dongyang Food Co., Ltd. (Booth No.: 2F15, China Pavilion) showcased its “Dongyang Maichang” series of noodle products, presenting a complete halal noodle supply solution centered on “non-fried, additive-free, natural and healthy” to buyers, distributors and catering channel buyers from Malaysia and throughout Southeast Asia.
At this exhibition, Dongyang Food’s booth was located in the China Pavilion, organized by Easy Win. The three display panels detailed the company’s factory, production equipment, and certifications, while the front display showcased a variety of products, including purple sweet potato noodles, daoxiao (knife-cut style) noodles, hotpot noodles, spinach noodles, and vermicelli. This trilingual approach was designed to align with local communication habits in the Malaysian Halal market, allowing local importers to instantly view product details, factory information, and certification credentials.
From a buyer’s perspective, the primary concerns are often not just packaging aesthetics, but supply chain stability and consistent, long-term quality. The answer given by Dongyang Food on the exhibition board is: the factory is located in Qinhuangdao, Hebei Province, covering an area of about 23 mu (around 15,300 sqm). The company was established in 2009 and has total assets of about 10 million yuan. The production line features advanced equipment imported from Taiwan, China, while retaining traditional noodle-making techniques. The entire process, from raw material ratio, dough mixing, rolling, steaming to drying, is under full control and operates through the HACCP quality management system. This is precisely why its flagship non-fried noodles stand out from traditional fried instant noodles: the noodle cakes are not deep-fried at high temperatures, resulting in lower fat content and a chewier texture. They are ideal for young consumers prioritizing healthy diets and for long-term supply to restaurant chains and hotpot outlets, while also enabling buyers to develop their own “clean label” product lines.
The most eye-catching items at the booth were the purple sweet potato noodles (labeled “Mee Ubi” on-site), alongside stacked round hotpot noodle cakes, individually packaged knife-cut noodles, and bundled glass noodles. For buyers, this eliminates the need to coordinate with multiple suppliers:
According to on-site presentations, the products are positioned as “non-fried, additive-free, and purely green foods” — a stance that aligns perfectly with the growing demand for “clean label” products in the Malaysian Halal market.
Malaysia is a major global market for Halal food consumption and re-export; neighboring countries like Indonesia, Brunei, and Singapore also possess large Muslim populations and established Halal certification and distribution systems. For a Chinese noodle manufacturer, participating in the Malaysian Halal Expo offers more than just the chance to secure orders on the spot; it allows for the simultaneous validation of products, certifications, distribution channels, and local language capabilities — enabling overseas buyers to clearly assess the factory’s strength, quality control systems, and partnership models all under one roof. Dongyang Food stated that its products have received the “Quality Product” award from Hebei Province, and the company remains committed to a business philosophy of “growth through credibility.” By participating in this exhibition to enter the Southeast Asian market, the company aims to establish long-term OEM/ODM partnerships with local importers and distributors, thereby delivering convenient noodle products — well-suited to modern lifestyles — to more overseas consumers in a stable and compliant manner.
For buyers in Malaysia seeking sources of non-fried noodles, what Qinhuangdao Dongyang Food is showcasing at this Halal exhibition is more than just a few noodle products; it represents a fully operational export supply chain — encompassing everything from factory equipment and quality management systems to multilingual support services. If you are currently evaluating new suppliers of noodle products, we invite you to visit the China Pavilion (Booth 2F15) to sample the products and discuss opportunities in person.
