In 2023, Qinhuangdao Dongyang Food Co., Ltd.'s "Dongyang Wheat Field" series of instant noodle blocks entered the overseas market for the first time and gradually gained recognition from overseas consumers. For this food company located in Changli, Qinhuangdao, this step signifies the first time its products have gone abroad on a large scale, and also marks its shift from focusing on the domestic market to the overseas market.
Qinhuangdao Dongyang Food Co., Ltd. was established in September 2005, its predecessor being Changli County Shunda Flour Mill, founded in 1998. From flour processing to convenience food production, the company has over 20 years of experience. Currently, the factory is located in Changli Industrial Park, mainly producing instant noodle products such as vegetable noodles, spicy hot pot noodles, hot pot noodles, knife-cut noodles, and buckwheat noodles, using a combination of advanced Taiwanese equipment and traditional techniques.
**In many people's minds, instant noodles are mostly deep-fried. The "Dongyang Maichang" series takes a different approach: using high-temperature steaming instead of frying, and then high-temperature drying to lock in the noodles' elasticity and wheat aroma. This non-frying process allows the instant noodles to remain intact and not easily cloud the broth even after prolonged cooking in hot pot, spicy hot pot, and casserole dishes. The company oversees the entire process from raw material intake to finished product delivery, and has successively obtained production license certification and management system certifications such as HACCP and CQC.
Opening up overseas markets wasn't about luck, but about years of accumulation. The "Dongyang Maichang" brand was registered as a trademark as early as 2006 and was subsequently recognized as a famous trademark in Hebei Province. The company was successively recognized as a provincial-level innovative SME and a provincial-level science and technology SME in 2023, and in 2024, it was recognized as a key leading enterprise in municipal agricultural industrialization. In 2023, the company's sales revenue exceeded 100 million yuan, laying the foundation for its overseas expansion. Meanwhile, the company maintains long-term partnerships with national chain restaurant brands such as Yang Guofu and Zhang Liang, and its products have gained a foothold in catering channels such as hot pot and mala tang.
This instant noodle block, originating from Qinhuangdao, has achieved its first export to overseas markets. For a local food company, this is both a sign of its product gaining recognition from overseas consumers and its first step towards internationalization. Moving forward, the company will continue to refine its product quality and production standards to ensure that "Dongyang Maichang" establishes a firm foothold in overseas markets.
